Being a unique person, the entrepreneur will be the one who
turns right when everyone else is going straight ahead; they won’t go along to
get along. Fear is a paralyzing thing that will keep you at work collecting the
paycheck even though you know it is mind numbing. If the options aren’t
visibility obvious, look within to figure out what the community needs or
encouraged to need. Here are some ideas to consider:
1.
Learn to
keep the public wanting your product or service. For you to be independent,
you must always create a scenario that you are wanted or needed. No one needs
10 pairs of shoes but if the shoes are marketed in a particular manner, you
will have customers.
2.
Use
selective uprightness and kindness to disarm your potential customer. One
best way to do this is a timely gift or open praise in a reputable public
arena. This will disarm the mark and can impact their will.
3.
If you
need support, appeal to the person’s self-interest and never to their mercy or
gratitude. Don’t bring up past deed for they will find a way to ignore you.
Instead, find a way to show how their participation will be beneficial.
4.
Position
yourself as a comrade, toil as a scout. Know who are your competitors and
the demographics you are trying to appeal is critical to how you will market
your product or service. Probe, by asking indirect questions.
5.
Defeat
your opponent thoroughly. If you don’t do that, they will recover and will
seek revenge. You must completely destroy body and spirit. They will think
twice about attacking. No checkers here, this must be a chess move.
6.
Use
deficiency to garner respect and honor. Don’t give everything away at the
beginning. Create an appetite. The more you are seen and heard from, the
newness wears off. You will appear common not unique.
7.
Possess
others in suspension. Cultivate an air of unpredictability; the public will
be anticipating the next big thing. This also gives you a way to control the
narrative. Keep them guessing.
8.
Don’t
form a fortress to protect yourself. Isolation is dangerous. You want your
consumers to feel they have some sort of connection to your brand. Why else
would they purchase or support anything that is connected with you? You will
also lose touch and not detect change that always occurs.
9.
Know who
and how to deal with people. Don’t underestimate people or their allies. If
you offend the wrong person, this will impact your network and bank account. Be
respectful at all times and don’t be so overt when you are making plans.
10.
Do not
obligate yourself to anyone. If you rush to take sides, you lose your .independence;
you become the master of others. Make them peruse you; therefore, constructing
a way for them to bring more to the table.
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