Friday, March 1, 2024

#2 Reasons to love Jamaica

 


11. Friendly

We are the nicest set of rude people you’d probably ever find.

12. Industrious

Most Jamaicans have at least 1 “side hustle”, contributing to entrepreneurship and  creativity.

13. Pioneer Music

Reggae, dancehall, ska, rocksteady, dub; We have musically contributed a lot to the world with distinctive sounds (and dances!).

14. All-Inclusive Experiences

Whether it be parties or a hotel getaway, you won’t necessarily get the little-worry, all-inclusive experience when you go abroad.

15. Alcohol

World-famous alcohol, perfect for outings, events, cooking / baking, illness remedies, and those days where you really  need a drink or three.

16. Rastafarianism

Probably the most laid-back religion ever, promoting a loving, natural lifestyle and self-pride.

17. High-Grade Marijuana

To whom it may apply: enough said.

18. No Shortage of Street vendors

You don’t have to go far or spend much to curb your peckish cravings.

19. Small Island       

Nothing is more than a drive away. You can visit every parish in one day.

20. Strong Presence in Sports

Our many endeavours throughout the sports industry competing on a global scale is a privilege. Not every country can enjoy this as much as we do.

 

Thursday, February 1, 2024

The importance of Scale

 


 

Do what you love and the necessary resources will follow. To truly build something scalable, people have to know who you are and like you in order to buy from you. To own your traffic means you control your business and as a business grows, its main objective is to continue to meet market demands. Scalability matters because growth means you are working with the customer’s data and resources.

When scaling, consider linear movement, operations, and the next innovative campaign. The linear move will be upward mobility because you were creative enough to garner audiences that trust you. When that event occurs, this is the time to motivate them. Consider the motis operendi that you used to get to this point. Your sales campaign is reflective on the demographics. i.e. millennials are responsive to emails, while boomers are comfortable with paper mail.

Both forms of communication are effective; therefore, pay attention to systems and apply them to the various demographics. For without a system you have a limited chance of sustaining growth. This project is not a solo venture. To scale properly, one must have the right story, team, date and strategies.  If the goal is that they buy something, have all payment methods available. Organize yourself so they won’t feel uncomfortable handing over their money. In some industries, scale is a distinct advantage and a clear competitive advantage. In others, scale creates unnecessary overhead and fragility that leads to larger companies being continually beaten by smaller competitors; therefore, make sure the items are for the correct season. For example, Valentine merchandise should be available in the 1st of February. Always market to the consumer, so that they want what you are offering.

Monday, January 8, 2024

What a life we live

 




We should choose wisely, this means life is like a double-edge sword. If you think it’s your alarm clock that woke you up this morning, try putting it beside a dead body and you will realize that it is the grace of God that woke you up. If you are grateful to God, say I am blessed to be alive today. Have you taken note of the CO-INCIDENCE OF LIFE?

1.       Church has 6 letters, so does mosque.

2.       Bible has 5 letters, so does Quran.

3.       Life has 4 letters, so does dead.

4.       Hate has 4 letters, so does love.

5.       Enemies have 7 letters, so does friends.

6.       Lying has 5 letterers, so does truth.

7.       Hurt has 4 letters, so does heal.

8.       Negative has 8 letters, so does positive.

9.       Failure has 7 letters, so does success.

10.   Below has 5 letters, so does above.

11.   Right has 5 letters, so does wrong.

12.   Rich has 4 letters, so does poor.

13.   Fail has 4 letters, so does pass.

Sunday, December 10, 2023

The celebration of you

 




Doing what you love is freedom; loving what you do is happiness. What can you create that adds value to a community? Whether it is personal, professional, charity or hobby relationships, the keys to continuing those relationships are communication and negotiation.  Being human, our egos play a huge part in how we resolve issues; Afterall, everything has an economic or political component. When one understands that, valuing your self-worth will not be an issue for making the right choice.

The selection of one thing over another is originality and brings the spotlight on your concerns. Being influenced by another idea is ok but don’t make that your complete persona; furthermore, everyone else is taken so embrace your unique spin to the situation. One way to get the spotlight on your agenda is generosity aka Karma.

Give to get is energy and the universe operates in checks and balances.  The entrepreneurs Gary Vee has a book title called: “Jab, Jab right hook” where he practices the art of giving and look how successful he has become. Give but set up boundaries because some people are takers and do not understand the law of reciprocity.

Now that you have established the dos and don’ts become empathic in your surroundings, learn the needs of an audience, so that a common touch can be established and a level of trust has been created. This is how value recognized. If I bring this to the table, you will get that. Entrepreneurs, pay attention to your surroundings.

Wednesday, November 1, 2023

5 Tips on the path to success

 



Stay on the path of success. Insecure people will try to block your progress for they fear that your achievement is a loss for them. If you are disheartened, they will feel emboldened to control you economical or politically. How do you circumvent that? Here are five tips to keep you on the path of success:

1.     If you know an older successful business person, talk to them. They have the experience to ins and outs of being an entrepreneur.

2.     If you see younger successful business person, don’t discourage them. Think about Bill Gates when he began his company. The youth see the world differently and could share an idea that will change the world. Stop being suspicious.

3.     Don’t be fooled by Instagram success. Just because someone is posing next to a nice car or wearing designer clothes doesn’t mean they own any of that stuff. For example, ladies can now rent designer Louis Viton or Gucci hand bags.

4.     Stop people all your plans. If they are envious and silently envy you, you will be discouraged by that very “friend” or “family” that you entrusted your dreams. Work in silence and let your accomplishments speaks for itself.

5.     Move, if the environment is not positive. Shift the energy and change the location. Movements create energy that will take you to success. Take what you learned in one place and apply it in your new dwelling.

Sunday, October 1, 2023

New beginnings

 


The year may have begun with a bang. It was filled with promises such as I am going to make it to the gym as a regular part of my weekly routine. For a while that was the case but that lasted only for a while. Remember it’s not how you start but how you finish. Here are a few ways to hit the reset button:

1.            Take on some me time. No matter what commitments you have to others, you must take a breather.

2.            Run-through declarations of bright. Showing appreciation gives you a chance to improve how you speak about inspiration and acknowledge people who have made a favorable mark in your life. By showing how grateful you are will let your supporters know they are not being taken for granted.

3.            Place the phone on voice mail mode. Unfortunately, people interaction is becoming more social media rather than one on one facetime.  The human touch or eye to eye contact still carries more weight than a quick text.

4.            Create a spark. Don’t let self-care be just a buzz word. Truly reclaim it for real happiness. Create boundaries for if you don’t, what will be left for you? Rest and retreat is a must. Attend yoga classes or get regular messages. Also, meditation will settle you for the hectic events that will come your way.

Saturday, September 2, 2023

The Entrepreneur’s Vision

 


The word entrepreneur is getting very popular, which is a good thing. Providing a product or service to a niche is the correct direction to riches. What will make the vision a reality requires three main elements:

1.      Sense of purpose

2.      Optimism

3.      Resilience

Having these three components is how business owners increase their chances of becoming successful.

            A profitable business idea can come at any moment. The problem you solve will be the sense of purpose in your journey. For example, many people buy the lottery in hopes of a better life. Why else should it happen? Why would the public be interested? This is where branding, logos and slogans influence the consumers. The Public must have an emotional connection.

            The feeling of optimism is the goal. Of I drink this or wear that, I will be…The truth of the matter is that nothing needs to happen but perception creates that euphoric response. i.e use a particular beauty cream to look younger.  This group think can take a while for the public to take notice. Is there a structure in place to absorb the time gap?

            Endurance creates resiliency. Some frequently asked questions during this time are:

1.      What did I learn while waiting?

2.      How should I try my new approach?

3.      Was the marketing appropriate for this the targeted community?

Seniors prefer TV and radio, while millennials prefer social media, especially through their phones. Creativity is a must.

            Whatever business idea you have in mind, be sure to devise a solid business plan; develop a business structure, for instance, create an LLC. If the business is in the US, use an EIN instead of your social security. That way, you keep personal and business issues separate. Have a path; stay positive and remember that it is over only when you are six feet under.