So you want to be an entrepreneur. Great! What does that
entail? This word is getting more popular each day, so let’s analyze if this
venture is for you. Are you willing to market yourself to the public? The brand
that is being promoted has to appeal to someone but not everyone. This is your
niche audience. For example, Jamaicans living in the diaspora may be hit with a
sense of nostalgia for homemade meal. How can you fulfil that craving? This can
be done my making them aware of your product.
Step one is awareness. How to get their attention? One way
is social media. This is a must for 1st world countries. Long before they step
into your restaurant, they will check out your website, yelp comments and other
online features. Add content on your
website to create value. Use key words in your brand name and place targeted
hashtags on your social media.
Step two is to create trust. I.e. when you go to a
restaurant, you are expecting a quality product. By providing excellent food,
you build a positive relationship with you and the customer. This becomes a
nurturing atmosphere where friends and family will want to patronize.
Step three is to create an incentive. For instance,
providing a free side dish will entice them to choose your establishment over
the competition. Some owners don’t see the value for giving away anything but
remember, the more you give is the more you get. Put others 1st and
your needs 2nd. Making money is the product of adding value and
establishing rapport.
If you can make the public aware, create trust and create
incentives, you can begin the entrepreneurial journey. Just remember to be
creative and unique. Always value yourself and know your worth. Finally, never
settle for what you don’t want.
