Why is a brand important? What are the elements that should
be contained in a good brand? The brand should have touch points with its
customer. This means a way to communicate. I.e. social media, business images
or websites In other words, what is connecting you to the intended audience?
The tone should be consistent and come together to form one point. A brand
could be a product but it can also be a person’s resume.
Today most companies require an email resume from the applicant;
this is a form of branding. Before hitting that send button, remember that your
email address is the 1st impression.
·
Do not use a work related address of your
current employer. This is in poor taste plus the potential employer will see
that you lack loyalty to your present job.
The resume should answer:
·
Who is the community? By employing you, how will
that niche group be impacted?
·
What selling proposition? Why should they hire
you over others? Be specific and stand out from your peers.
·
What do you want the HR person to feel? Put that
at the top and don’t use buzz words.
·
Create a call to action. Tell the company you
want the job.
