What do
entrepreneurs to in order to provide a product or service? They find a niche
market. Koreans don’t have afro textured hair; nevertheless, they control 95%
of the Black hair care market. What are you doing to find and service a niche
market? Here are seven steps to make it happen:
1. Know who your target audience is. i.e
Jamaicans in the diaspora have different socio economic experience that yardies
on the island. What does each group need?
2. What is your passion? The end product
will be reflective of the journey. i.e. would you like to open a salon? Where
will it be located and how will the interior look to appeal to your client.
3. Don’t be a Jack of all trades and a
master of none. You will become discouraged if your plate is too full. Do baby
steps, walk then run.
4. Create something that is unique to
you. We are all snowflakes; therefore, be an individual not a group. Stand out
from the crowd. If what you are offering satisfies a political or an economic
need, people will pay attention to you and they can’t notice you of you are
like everyone else.
5. Build trust through integrity. Follow
through and don’t say one thing and do another. Create a trust factor with your
audience.
6. Invest in yourself: read, upgrade,
care and time. Need I say more?
7. Be a global thinker. Where are larger
markets for your product or service?
i.e. Jamaicans are all over the world and reggae music is played on
every continent.
